Colombia launches new tourism campaign



The Ministry of Commerce, Industry and Tourism of Colombia
and Promotion agency Proexport Colombia, announced the launch of a new campaign to promote Colombia as a tourist destination abroad.

With its new slogan, "Colombia, where realism is magic", inspired by Colombian writer and Nobel Prize winner Gabriel García Márquez, the country "invites tourists to experience unforgettable moments."

This is a new step in the international promotion of tourism in Colombia seeks to enhance the experiences that tourists can live. The French branch of Proexport Colombia aims to enhance the natural resources and cultural heritage of the country. The Colombian government has put in place the most effective technologies to increase the visibility of the destination and reach a wide audience (QR codes, print, video testimonials, smartphone applications, etc..) But also public relations (fairs, exhibition fairs ....) to go to meet its target.